I was born and raised in Bemidji, MN, but now live in the Minneapolis area. I've never been one to really sit still. I've always had a variety of interests--interior design, DIY projects, home decorating & organizing, fitness, fashion, & beauty--and acquired the skills to support them--opting between the creative and the analytical, figuring out how to make up the in-between as I went.
When I'm not in the home office, homeschooling, or working from my front porch--you can find me doing backflips on the trampoline with my girls, going on long walks with my husband & our dog Kona, or re-envisioning a newly decorated area of our home.
My life in business starts at a third-grade aptitude test, when I actually had to look up the definition of "entrepreneur."
(My story's kind of like that.)
in 2009 I started my first business out of a 400 sq. ft. old bait shop.
It all started with numerous coats of paint & creating my own stencil designs for my bedroom walls as a kid. Then changing my college degree three times from graphic design to interior design, and landing on psychology. When I finally got a job, I was craving a life of freedom from my 9-5 day. I hated working for someone else!
I was introduced to a local decorator and started taking a class (being the only student) in custom decorative wall-finishes and I fell in LOVE. The creative freedom, the before-and-after, and the amount of money I was about to make, quickly became Urban Essence Interiors.
My life as a decorative artist was both hectic and fulfilling. I loved it, but it was spreading me thin and had me running in too many different directions. That soon brought me to the opening of Urbanesque Boutique.
That was the exact moment it all changed for me.
I've run businesses that were pretty close to accidental successes and worked my tail off to course-correct after things went exactly not as I'd planned or hoped--case in point: I sold out of my inventory just three days after opening Urbanesque Boutique. (Yeah, it was not a perfect plan.)
AFTER MY FIRST BOUTIQUE GREW FROM AN EARLY 800-square foot "long hallway" to a 3,300-square foot space that was a trusted source for fashion & home decor confidence in my small town.....
For a long time, I was figuring business out as I went, saying yes to every opportunity and living the roller coaster of success to success. I was flying by the seat of my pants--which because I owned a boutique, were very cute, but still. Not only was I running a boutique, doing decorative wall-finishing projects on the side, and soon introduced to a multi-level marketing health & wellness business that changed my life--I found out I was pregnant with my second daughter.
Life threw me a few hard-and-fast balls, and what had always been adventures in side-hustle and passion projects became the grace that got me through divorce and becoming a single mom just six weeks after Kayden was born. If my girls and I were going to depend on my business, I needed it to really thrive. And, while I'd done a lot of things, I couldn't help but feel like it was time to pick a direction. The time came as my daughters and I prepared to move a few hours away, I knew it was the right move to sell the boutique to a new owner.
But, I also knew I wasn't quite done being a boutique owner. A few months later, Oh, Helen Boutique opened its internet doors in honor of my late grandmother.
Oh, Helen gave way to a community of women who began to motivate Kendra INC. in the direction of new uncharted territory.
+You asked for a subscription box, and I made one.
+You asked for advice on creating a business of your own, and I started sharing lessons I've learned--in a "virtual box", packed up pretty for women to run in the direction of their dreams, with the strategies and lessons that will spare them the headaches and pulling-out-my-hair late nights I experienced as I charted my online business course.
Today life brings many blessings & brought me through hurdles I never thought I'd overcome. From getting re-married in 2017 and going from a family of 3 to a family of 7--you can say things have been a little busy around here. Oh, Helen Boutique was closed in 2019 and the last subscription box was sent out in October 2020.
We've decided as a family to simplify our life & homeschool my girls full-time and it's been a new adventure for all of us! I launched my blog in 2021 and am enjoying all the new-ness of that, along with taking on a few design & organizing clients to keep my creative juices flowing. The online business course will be re-launching as I'm excited to continue sharing my knowledge of all things freedom & entrepreneurship with this incredible tribe & community!
can't live without
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take my money
05 CHIP & JOANNA
WORdS TO LIVE BY:
Loving what's in my closet? Here's my stats for size comparison when shopping my favorites for yourself!
WHERE TO NEXT?
Do you need help making home design & project decisions? I'm now offering in-person & virtual services for clients near and far!
We're chatting all things simplified: home & work life, mom hacks, design, style & sharing all of my favorite things with you!